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Snow-Camp launch in the North West with Chemmy Alcott and Emily Sarsfield

Snow-Camp have partnered with investment platform AJ Bell and Chill Factore to provide young people across the North West with the opportunity to learn how to ski or snowboard, develop key life-skills, gain qualifications and find employment in the snowsports industry.

Thanks to essential funding from AJ Bell, Snow-Camp launched its debut North West programme, First Tracks, at Chill Factore on Monday 13 August. Over the summer Snow-Camp will be working with up to 200 young people on our First Tracks Programme. For the launch event a group of 30 young people from local youth projects took to the slopes alongside our apprentices, as well as Snow-Camp Patron Chemmy Alcott, Britain’s most successful skier, and Snow-Camp Ambassador Emily Sarsfield, Team GB 2018 Winter Olympics star.



First Tracks provides young people with their first experience of snowsports. The launch event saw a First Tracks programme take place on the slopes with the new recruits who were taught how to ski or snowboard by our apprentices, as well as Chemmy Alcott and Emily Sarsfield. What an incredible first experience of snowsports for the North West young people!

North West Launch Event 2018

For every hour spent on the slopes the young people spent the same amount of time in the classroom in our guided life-skills sessions. These sessions were designed to help young people reflect upon the skills they are demonstrating on the slopes – perseverance, commitment, listening, teamwork, patience and overcoming fear as well as how to respond to challenges, deal with peer pressure and setting goals for the future. All essential life-skills for young people.

North West Launch Event 2018

Snow-Camp announced its partnership with AJ Bell via a Q&A session with Chemmy Alcott, Emily Sarsfield and four Snow-Camp apprentices who have completed the London programme.

North West Launch Event 2018

AJ Bell’s Marketing Director, Billy Mackay, said: “It was truly inspiring to see the first Snow-Camp North West programme in action and to hear from the apprentices who have embraced the opportunities that Snow-Camp provides. The charity has used the fun and team participation aspects involved when learning snow sports to completely transform their lives and open doors that they didn’t believe existed. The programme will be a great asset to youth groups in the North West, and we are delighted to help Snow-Camp extend their reach in this area.”

North West Launch Event 2018

Dan Charlish, founder of Snow-Camp said: “This has been such a positive day for the charity. It’s fantastic to see our programmes up and running in the North West and so encouraging to see local youth groups and young people excited to be involved from the outset. We couldn’t have got to this point without the huge support of AJ Bell and everyone at the Chill Factore; we are so grateful for their belief in our work and commitment to work alongside us to support young people in the North West.”

North West Launch Event 2018

Morwenna Angove, Chief Executive of Chill Factore said: “We are delighted to be supporting the Snow-Camp programme in the North West.  Learning how to ski of snowboard is a potentially life-changing experience for many people so we are extremely proud to be able to support the programme and to see the development of the young people who participate.”

Snow-Camp is urging local businesses, individuals, youth projects and youth service providers to find out more and get involved with the North West programme. For more information please contact the North West Programme Manager, Callum Gibb: callum@snow-camp.org.uk

Big thank you to AJ Bell and Chill Factore for the support.