NUCO enter a new chapter with Snow Camp to help young people build brighter futures

Snow Camp x NUCO: A partnership with purpose 

Snow Camp, NUCO Travel and WeAreNUCO are proud to announce a new chapter for their partnership – grounded in a shared passion for the mountains and a belief in harnessing the power of snowsports as a force for good. 

Building on the success of the past 8 years, this new multi-year partnership will combine fundraising, awareness-raising, and engagement opportunities for Snow Camp young people, with the ultimate goal of helping more young people from underserved communities experience the life-changing power of snowsports. 

Whether it’s through university ski trip donations, fundraising challenges & events, custom campaigns and vocational opportunities on home soil or overseas, NUCO is activating on all fronts to support our work and introduce Snow Camp to a new generation of snowport lovers. 

We couldn’t be more grateful. 

Ollie Hart, Head of Partnerships at NUCO Travel: 

“At NUCO Travel, we feel privileged to be part of the ski world and want to give more people the chance to experience the mountains. By partnering with Snow Camp and supporting their mission to change young lives through snowsports, we hope to help even more young people create the skills, unforgettable memories, and pure joy that come with time in our favourite place in the world.” 

Dan Keeley, Community & Events Director at Snow Camp, said: 

“NUCO’s ever-growing reputation and trajectory over the past decade has been remarkable, not to mention their support for Snow Camp. With this brand-new chapter in front of us now, with more activations in the planning than ever before, we can’t wait to see the level of impact we’ll create together with the NUCO community over the coming years.” 

Fundraising at its heart  

With over £4,000 raised for Snow Camp to date, winter 25/26 marks a major step in the NUCO x Snow Camp partnership, focusing on the following 3 activations: 

Ski Trip Booking Pages

Students and young professionals heading off on their ski holidays will be able to add an optional donation to Snow Camp at checkout, supporting the charity’s work, with 100% of funds donated directly. It’s a small action that adds up to make a huge difference – with the NUCO community celebrating the totals raised at the end of every winter season.  

Black Friday

Watch this space for NUCO’s Black Friday campaign running from late November to early December.  Between 29th November and 1st December, £10 from every NUCO Travel booking will be donated directly. This high-impact campaign gives skiers and snowboarders the chance to give back while booking their trips of a lifetime. 

Fundraising Challenges & Events

Alongside NUCO’s community fundraising, Team NUCO Travel and WeAreNuco are already planning some staff fundraising challenges & events, further highlighting the company’s commitment to supporting Snow Camp’s mission and the young people Snow Camp supports.  

Sharing stories, together  

This winter, expect to see more of the Snow Camp journey featured across NUCO Travel and WeAreNUCO’s channels. From email campaigns to social content, this partnership is all about telling stories and amplifying the voices of the young people we work with. 

By weaving Snow Camp into their direct and public content throughout the season, NUCO are helping us reach new audiences & supporters with our message – and we couldn’t be more grateful to the team for flying our flag!   

NUCO x Snow Camp Futures

With the launch of Snow Camp Futures this October, Snow Camp and NUCO are already exploring various activations to support our graduates to progress from participants to professionals in the snowsports industry and beyond.  

Together, we’re exploring: 

• Training and insight days hosted by the NUCO team 

• Guest speaking and mentorship opportunities during our programmes 

• Placement and interview opportunities for young people interested in becoming a NUCO Rep and working in the mountains. 

Keep an eye on our combined channels for updates.  

Thank you for being part of the journey

At Snow Camp, we know that real change happens through community. This partnership with NUCO is a perfect example of what’s possible when people come together with a shared purpose. 

From fundraising on the slopes to sharing our young people’s stories far and wide, NUCO is helping us build something bigger than a season – they’re helping Snow Camp to carve brighter futures for many more young people across the UK. 

We’re incredibly thankful to everyone at NUCO Travel and WeAreNUCO for believing in our work and utilising their channels to help Snow Camp turn many more young lives around.