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The National Snow Show

23rd-24th October 2021 NEC Birmingham

As charity partner, we'll be exhibiting at this year's event. Get your tickets today and meet us there!

Raccoon Events, the brains behind the award-winning National Running Show has launched the National Snow Show. Set to take place at the NEC in Birmingham 23-24 October 2021, the event will be a mecca for winter sports enthusiasts.

We are delighted to be involved with this year’s event as charity partner and we’ll be there in person exhibiting with our young people. We can’t wait to meet snowsports fans from across the UK at the National Snow Show and we’d love to see you there. Find out more about the event here.


Get your tickets

The National Snow Show

The two-day event, set across 8,000 sqm, will play host to some of the snow scene’s biggest names including Kate Ormerod, Billy Morgan, Jamie Nicholls, Ed Drake and Sir Ranulph Fiennes, who will lead a packed schedule of inspirational and educational talks on the Snow Stage and workshops in the Snow Skills Cabin, providing new and experienced skiers and snowboarders with an armoury of information and advice to get started or advance in their chosen winter sport.

The Show, which is expected to play host to over 10,000 winter sport enthusiasts, over 140 exhibitors presenting all the brands any consumer could want, will provide retailers with the perfect opportunity to speak directly to consumers, helping kit them out with the right gear for the winter season ahead. Retail Street will offer a collection of carefully selected brands the opportunity to be part of this unique retail experience. As well as the latest gear and kit, resorts, destinations, and tour operators will be on site to help plan, offer advice and book the perfect winter adventure.

The National Snow Show

The event will also house a host of interactive features including an Exhibitors Lounge in partnership with MTN, Rail Jam dry slope, Rider’s Lounge, Shred Stage providing dance offs and demonstrations, Skate Mini Ramp, Alpine Après Bar with live music and a Good Vibes Après Party on Saturday night. Furthermore, the Snow Show team are committed to donating a percentage of ticket sales to their chosen charities, including Snow-Camp.

It’s going to be a fantastic few days and we hope to see you there!