The 2024 AJ Bell 3 Valley Rally

13th-16th April 2024 Val Thorens, Les 3 Vallées, France

The AJ Bell 3 Rally is back! Following the success of the 2023 event, we invite you to join us once again to take on the 6 epic snowsports challenges over 2 non-stop days.

The AJ Bell 3 Valley Rally will take place in stunning Val Thorens, and we will once again be taking over one of the most prestigious hotels in the Alps for the event, Le Fitz Roy.

The 5* Le Fitz Roy sits at the heart of Europe’s highest ski resort, and will be open exclusively to teams taking part in the 3 Valley Rally and raising funds to support Snow Camp’s work with young people – and we can’t wait to welcome our supporters to this special venue.

To get an idea what you can expect from the big event this year, read our newspiece from last year’s event here.

Sponsored by our wonderful long term supporters AJ Bell, and in partnership with luxury hotel company Beaumier, the 3 Valley Rally combines many of your favourite winter sport experiences & challenges over two non-stop days. Everyone is welcome and the 3 Valley Rally is the event for your diaries this winter season.


Welcome to Le Fitz Roy, your home for the event

The 5* Le Fitz Roy is an amazing hotel which we have one again secured for our sole use for this event following a number of years of partnership with our friends at Beaumier Hotels. They are looking forward to showing our teams what Beaumier hospitality is all about, and with all teams staying at the Hotel, the atmosphere will be fantastic. Luxurious rooms, fine dining from executive chef Jonas Noël, a top of the range spa, ski in / ski out access, our own huge terrace overlooking the mountains…it is the perfect base for the event!

Val Thorens, the highest ski resort in Europe

With Val Thorens sitting at 3200m, and the event dates being later in the season, we give ourselves the best chance of sunny days and great snow.

The valley is huge, massive ski runs will keep everyone very happy – and we already have a number of fantastic partners in place for all the activities that teams will be taking on as part of the challenge.

Please note, there are plenty of blue and green runs across the valley, plus there is no previous experience needed for any of the activities. There will be instructors on hand for each activity, and they are all great fun to try! Even the Dual Parallel Slalom, which sometimes worries some people, is set on a lovely long blue run so everyone can have a go.

An experience you’ll never forget

The event kicks off on Saturday evening with a wonderful Welcome Dinner and drinks with all teams, hosted at Le Fitz Roy restaurant perfectly prepared by executive chef Jonas Noël.

Afterwards, the classy and cosy bar area will be perfect for some last-minute planning and strategy discussions before we launch the event first thing Sunday morning.

After a hearty breakfast, teams will take on 6 snowsport-challenges across the resort over 2 action-packed days (Sunday and Monday), including a biathlon, snowshoe hike, team distance challenge, ski orienteering and a team parallel slalom. Check out some pictures from last years’ event to get a sense of the action.

Also included is a zip wire challenge on Europe’s longest zip wire – you’ll love it!

Exclusive après ski sessions

As well as the challenges themselves, you’ll experience some fantastic apres-ski sessions too. Check out some of the scenes from last season!

Day 1. The après session takes place on our own private terrace at Le Fitz Roy, where the 80’s will be in full effect! Think DJ’s, neon outfits, pizzas, rose and a great chance for teams to share stories from the first day of the event.

Day 2. The après session is hosted with our friends at the Folie Douce, with a private terrace for our teams to enjoy our own unique apres ski session overlooking the mountains. Then it is a quick ski (or gondala) down to the Hotel, before our top fundraisers and event winners will be celebrated at the Awards Dinner back at Le Fitz Roy. The private party in the Hotel goes on till late with our own resident DJ’s keeping everyone entertained till the early hours. We can’t wait!

Register here

Package Options

This year, we’re delighted to offer two package options for your team to choose from:  

Silver Package – £2,400 per team of 4

Similar to last year, the Silver Package includes entry to the AJ Bell 3 Vally Rally for a team of 4, and you can check all that this includes in the full Event Pack which you can download below. As before, following your registration, we will be in touch to confirm your room requirements before linking you up with Le Fitz Roy. Teams will then have a minimum fundraising target for Snow Camp of £5,000 per team of 4. 

Gold Package – £15,000 per team of 4

We also have a new package for 2024! The Gold Package is for those who want to know everything is covered up front, and that everything will be taken care of for your team. It includes full entry to the AJ Bell 3 Valley Rally for a team of 4, and you can check all that this includes in the Event Pack, as well as superior accommodation for 3 nights for your team of 4 in two Junior Suite’s at Le Fitz Roy. Airport transfers to and from Val Thorens and premium level ski hire are also included (Flights not included).

The Gold Package also covers all your fundraising to the level of £7,000 per team of 4 upfront, so you don’t have to worry about this. Please note – as part of our new registration process using the Enthuse platform, every team member will still automatically receive a fundraising page – but there is no requirement to fundraise with the Gold Package. Of course, if you would still like to share your page with your friends and family and tell them about the charity and the challenge you are taking on – please do! And the £7,000 fundraising contribution will show on your team fundraising page as offline fundraising.


If you have guests you would like to bring along to the event, but who do not wish to take part in the challenge, no problem! During the registration process you can let us know how many guests you’d like to bring, then we’ll be in touch with various options to choose from (additional rooms, dinners, après ski, ski passes etc.) to ensure they have a fantastic experience in Val Thorens. 

download the full event pack here

See you in Val Thorens!

With special thanks to all our event sponsors and partners:

Photo credits: All Le Fitz Roy Hotel photos – Gaelle Rapp Tronquit. All Les 3 Vallées photos – Les 3 Vallées Tourism Board. Folie Douce photo – Folie Douce.

Have a question?

If you would like to chat to us about the event, please get in touch with Julia.