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The 2025 AJ Bell 3 Valley Rally provided an unforgettable 3 days of camaraderie, challenge and life-changing impact; all thanks to the incredible efforts and generosity of our 18 teams who collectively raised a staggering £100,000+ for Snow Camp’s work with young people across the UK.
We are so grateful to every participant, guest, volunteer and supporter who made this year’s event such a resounding success. Of course, we also want to extend a huge thank you to AJ Bell, Beaumier Hotels and our many partners in resort who helped make the magic happen.
The AJ Bell 3 Valley Rally is a unique alpine fundraising challenge hosted in the stunning resort of Val Thorens in Les 3 Vallees, France.
The event brings together 6 action-packed snowsports challenges including ski orienteering, biathlon, a snowshoe hike, a zip wire challenge, a team distance challenge and duel parallel slalom.
From the first chairlift on the Friday morning, to the official after-party to bring the event to a close, the positive energy throughout the weekend was truly infectious.
We were proud to be joined by Snow Camp Patrons and Winter Olympians Chemmy Alcott and Jenny Jones as our official hosts, whose presence brought so much inspiration and passion to the event both on and off the slopes!
Alongside them, Winter Olympians Graham Bell, Jack Gower, and Sam Temple also competed, while sharing their passion for snowsports and Snow Camp’s impact among their fellow participants.
The spirit of teamwork, resilience, and joy was visible throughout every challenge, as were the consistent remarks about Snow Camp’s life-changing positive impact on young people.
The 2025 AJ Bell 3 Valley Rally delivered an action-packed weekend from start to finish, full of unforgettable moments in one of the most awe-inspiring ski resorts in the world, Val Thorens.
On the opening and closing nights, our teams & guests enjoyed fabulous hospitality at the stunning & award-winning Hotel Le Fitz Roy – part of the Beaumier group – who once again hosted us in true style with impeccable attention to detail. We are so thankful for their continued support and generosity, and for allowing us to have Le Fitz Roy as our home away from home for our flagship event.
We are still completely overwhelmed to have raised an astonishing £100,000+ at this years event, supporting Snow Camp’s work with young people across the UK!
Every donation supports Snow Camp’s award-winning programme journey; providing young people from underserved communities the opportunity to develop invaluable life skills, qualifications and career opportunities in the snowsports industry and beyond, whilst raising aspirations, broadening horizons and carving brighter futures for all.
At the closing Awards Dinner, guests and teams were moved and inspired by four Snow Camp Apprentices who attended the event and bravely shared their stories to a packed room, before explaining the hugely positive impact Snow Camp has had on their lives.
Congratulations to Amirra, Shiloh, Haider and Rokas for speaking so eloquently and contributing so much to the event.
“This has to be one of the best experiences I have ever been a part of. The weather, the company, the cause, the team, the delivery… I’ve loved being a part of it!”
Special congratulations to our top three fundraising teams:
To all our fundraising teams this year, we cannot thank you enough. Through your support, we’ll be able to change the lives of many more young people for the better, all through the power of snowsports.
Congratulations to our top 3 teams:
“Our all girl team, competing for the first time, didn’t really know what to expect from The AJ Bell 3 Valley Rally.
Whilst we found it tough, it was such a supportive atmosphere of fun. But what really stays with us is the warmth of everyone involved – from fellow racers to the incredible Snow Camp team. Meeting the apprentices, hearing their stories, and seeing their determination was deeply inspiring.
We came for the challenge, but we left with full hearts and a real sense of purpose, trying to work out if we can do it all again next year!”
‘Knight Frank were thrilled to take part in the AJ Bell 3 Valley Rally for the first time – an unforgettable mix of challenge, fun, and camaraderie, all in support of the amazing work Snow Camp does.
We’ve already signed up for 2026, aiming higher and fundraising harder next year!’
‘This year’s AJ Bell 3 Valley Rally was a truly amazing few days, spent with many wonderful Snow Camp supporters and friends. Huge thanks to all our teams, guests, patrons, and partners – whose generosity and positive energy throughout helped make this year’s event so special.
Thank you all, and thank you Andy & Tracey and the family for their continued support & belief in Snow Camp’s work and mission.’
‘This year’s challenge in Val Thorens was an unforgettable experience – full of fun, laughter, and a great sense of camaraderie.
Competing as a team in the snow brought out our best, but what truly stood out were the incredible young apprentices who guided us through the challenges.
Their stories and final-night speeches gave us all a powerful insight into the life-changing work this charity does. We’re proud to support such an inspiring cause.’
Every mile covered, every checkpoint found, and every pound raised helps young people build brighter futures. The money raised from the 2025 AJ Bell 3 Valley Rally will enable Snow Camp to continue delivering programmes that combine snowsports, life skills, mental health support and career opportunities.
We are already looking ahead to the 2026 AJ Bell 3 Valley Rally, with 10 teams already signed up to join us once again. We would love you to join them!
Whether you’re a seasoned skier, an avid snowboarder or simply passionate about helping young people, this is a unique event that promises adventure, friendship and the chance to make a real difference.
We cannot wait to welcome even more teams next year. Let’s make it bigger and better than ever.
Click the button below to find out more and register your team today!
Thank you again to every team member, supporter, sponsor, volunteer, and partner who made the 2025 AJ Bell 3 Valley Rally such a huge success.
Your passion, energy and generosity is helping Snow Camp to carve brighter futures for young people who need the positive opportunities and alternative career pathways the most.
Follow us on social media to stay updated, and we hope to see you in Val Thorens in 2026!
