Our winter season kicks off at the National Snow Show

It’s official – Snow Camp’s 2021/22 winter season is now LIVE thanks to the National Show Show in Birmingham.


Snow Show

The first ever National Show Show, hosted over two spectacular days at the Birmingham NEC, bought together almost 10,000 visitors and 150 exhibitors to celebrate the start of the winter season and to get the snowsports industry back to doing what it does best; connecting face-to-face with passionate skiers and snowboarders and to gear up for the mountains together.

The show was opened in style by Billy Morgan, Stephen Morgan, Chemmy Alcott, Jamie Nichols and Scott Penman


As one of the two official charity partners alongside our friends at Protect Our Winters, the show gave us the opportunity to raise awareness about our work with new and existing supporters alongside providing some of our young people with invaluable volunteering experience.

The Show reconnected us with many of out partners from every corner of the snowsports industry; from governing bodies, to our brand partners, media partners, ski academies, UK slopes and everyone in-between. In fact, we took the opportunity to thank many of our ‘Snow Camp legends’ for their support over the past 18 years. Take a look!



Alongside the support from the industry, the team behind the National Snow Show, Raccoon Events, donated a generous £1,000 donation to support our work.

Dan Keeley, Community and Partnerships Manager at Snow Camp said:

“Stephen and the Raccoon Events team smashed the inaugural National Snow Show. Launching a new show during covid-19 was a bold challenge to take on, especially given the challenges for the snowsports industry as a whole. But it was a mind-blowing success, and for Snow-Camp, the perfect event to ignite our 2021/22 winter season. The show’s £1,000 donation will directly fund 10 underprivileged young people to access snowsports for the first time on our programmes, and we can’t wait to celebrate this impact at the show in 2022.”

Stephen Morgan, National Snow Show Director said:

“I love working with Snow Camp. the team are amazingly committed to making snowsports accessible to everyone and that is something that the show is 100% behind. It’s great to see how snowsports can be used as a force for good and have positive effects on the lives of youngsters, no matter where you are from! Snow Camp is awesome, the kids they bring through are awesome and we feel awesome being able to help where we can!’

Snow Camp are looking forward to being back the show in 2022 which already promises to be bigger & better. Watch this space for updates in the new year and we’ll see you there!