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We’re thrilled to share the 2024/25 Snow Camp impact report – a celebration of another inspiring year of transformation through snowsports. As a UK charity dedicated to using skiing and snowboarding as tools for personal growth, mental wellbeing and skills development, this year’s report shines a light on the power of opportunity and community.
Thanks to your ongoing support, more young people than ever accessed our unique journey of progression, from complete beginner all the way through to our award-winning Apprenticeships and Youth Forum leadership. Every page of the report tells a story of impact, growth, and new possibilities.
You can read the full report now.
Here are just a few highlights from a year that’s made us incredibly proud.
In 2024/25, we engaged 1108 young people through our core snowsports programmes, with 42% identifying as from ethnically diverse communities. On top of that, 55% of all young people came from the 30% the most deprived postcodes in the UK.
These figures show not only our commitment to inclusive outreach but the real need for targeted youth engagement across the UK.
And for the second year in a row, the number of young people identifying as female outnumbered males on our programmes, at 53%
From Glasgow to London, and across our hubs in the Midlands and the North West, more young people are accessing opportunities they might never have imagined. Learning to ski or snowboard for the first time and gaining the life skills and confidence that come with it.
Our model isn’t about one-off experiences, it’s about sustained development. This year:
These figures represent not just progression in sport, but in self-reliance, confidence, and life skills. By the time young people reach our Apprenticeship programme, many are already leading, mentoring, and making a difference in their communities.
You can learn more about our full programme structure and how it enables long-term impact.
This year marked a significant step forward in our mental health provision. With growing numbers of young people on our programmes with autism, ADHD, dyslexia, dyspraxia and other additional learning needs, our Programme Managers and Wellbeing Managers in each region, undertook specialised training throughout the year to better support their needs.
Since 2018, Snow Camp has supported positive mental health and wellbeing by providing advice and 1:1 support. Again, our dedicated Wellbeing Managers were on hand for all young people participating in all the Snow Camp programmes. 1066 young people accessed Snow Camp’s mental wellbeing workshops, with 111 accessing 1:1 support, through more than 453 invaluable sessions.
The outcomes speak volumes: 93% of young people reported that they learnt new coping strategies. We believe that sport, when combined with appropriate support, can be a powerful tool for healing and growth.
Young people are at the centre of Snow Camp’s evolution. This year saw our Youth Forum lead new initiatives, shape programme delivery, and represent Snow Camp at public events and stakeholder meetings.
108 young people from previous years returned as Snow Camp youth forum volunteers to support and inspire their peers coming through our programmes. Together, they delivered 10,827 volunteer hours throughout the year. Considerably more than any other year.
“Snow Camp has helped me come out of my shell and be excited about the future. I feel like I’ve started slowly turning my life around. I’m eating better and exercising regularly. I don’t see the point in smoking like I used to and I want to get back into other sports I love. I can’t believe I’m looking at a career in snowsports.” Connor, Snow Camp North West
Our goal is to continue amplifying youth leadership through the Forum, our ambassador programme, and apprenticeship pathways that give young people paid experience within the sector.
The continued growth of our work wouldn’t be possible without the incredible community behind us. From charity events like our flagship event, the AJ Bell 3 Valley Rally, to individual challenges from marathons to football tournaments, charity auctions and more. This year’s fundraising efforts raised £1,399,353.
Partnerships with corporate supporters and charity networks like have helped amplify our mission and reach more communities across the UK.
Every pound raised goes directly toward creating opportunities for young people – and we are so grateful for every supporter, donor and volunteer who made this year’s impact possible.
2024/25 marked another year of meaningful collaboration across the snowsports industry and youth sector. One of the proudest moments came in October, when our founder Dan Charlish was awarded the prestigious Pery Medal by the Ski Club of Great Britain – the organisation’s highest honour, recognising an outstanding contribution to the development of snowsports (page 28).
The medal, previously awarded to pioneers such as Jenny Jones, Sir Ranulph Fiennes and David Ryding, was presented to Dan during a surprise ceremony at the London Snow Show. The award celebrated Snow Camp’s 21-year journey of transforming over 22,000 inner-city young lives through snowsports, while championing mental health, inclusion, and progression into the industry. It was a moment of real recognition for everyone who has been part of Snow Camp’s mission.
Alongside this milestone, we continued working with more than 90 youth project partners across London, the Midlands, the North West and Scotland, including local authorities, youth justice services and grassroots organisations.
If you’re interested in getting involved, as a youth organisation, funder or supporter, we’d love to connect. Together, we can continue creating opportunities where they’re needed most.
As we look ahead to 2025/26, we remain focused on deepening our impact across our hubs while creating even more opportunities for young people on their journey through Snow Camp. Two new initiatives are already helping us build on this momentum.
We’re proud to be launching Snow Camp Futures – a brand-new programme designed for young people aged 16+ who have completed or are nearing the end of their Snow Camp progression. With support from The Wooldridge Trust, this new pathway will provide structured, tailored training and support to help young people transition confidently into work, further training or apprenticeships. The programme includes practical skills development, hands-on experience, and access to industry partners across snowsports, hospitality, tourism, retail and business sectors.
In addition, we’ve formed an exciting new partnership with Coach Core, a leading UK charity specialising in sport-based apprenticeships for young people facing barriers to employment. This collaboration strengthens our existing apprenticeship programme by adding nationally recognised qualifications, increased wraparound support and new coaching pathways. Together, we’re helping young people step into roles where they can lead, teach, and inspire others – often within the very same programmes that shaped their own journey.
“We couldn’t be more aligned in our values, mission and purpose. Snow Camp and Coach Core both exist to support young people who might otherwise be overlooked, helping them build confidence, gain new skills and find real opportunities for their future.” Paul Thompson, Coach Core Director of People and Learning
Keep an eye on our news section as we share updates, success stories and opportunities to get involved throughout the year.
Every young person who took to the slopes this year did so because of people like you – our supporters, fundraisers and partners. You’ve helped create opportunities that will have a lifelong impact.
We invite you to read the full 2024/25 impact report to see the full story behind the numbers and discover the real change that’s happening across the UK.
