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Snow Camp to be featured on BBC Radio 4’s Appeal

Hear from our Patron, Olympian Chemmy Alcott, and discover how your support can transform young lives. 

The appeal airs on BBC Radio 4 on Sunday, 28 December at 7.54 am and again at 21:25. 

It’ll also be repeated on New Year’s Day at 15.27. 

You can tune in and listen live here.

Donate via Snow Camp

Proud to Be Part of a BBC Radio 4 Appeal

Two Snow Camp participants shake hands on the snow while wearing helmets and branded jackets. The moment reflects camaraderie and personal development supported through the BBC Radio 4 Appeal.

We’re incredibly proud that Snow Camp has been selected for a prestigious BBC Radio 4 Appeal, a long-running series that shines a spotlight on the life-changing work of charities across the UK. 

Presented by our amazing Patron, four-time Winter Olympian Chemmy Alcott, this short broadcast shares the powerful story of two young people whose lives were transformed through Snow Camp’s unique mix of snowsports, life skills, mentoring and mental health support. 

This is a huge moment for our charity. It’s a chance to share our mission with new audiences across the country, and to invite more people to support young people facing serious challenges.  

Creating Opportunities for Young People Through Snowsports 

Opening Up the Slopes to Every Young Person

Three young men smile and concentrate as they write on forms during an indoor Snow Camp life skills session. This educational focus is part of what Snow Camp promotes in the BBC Radio 4 Appeal.

At Snow Camp, we believe every young person deserves the chance to thrive. But for many facing poverty, violence or mental health challenges, opportunities like skiing can feel a million miles away. 

That’s where we come in. 

As featured in the BBC Radio 4 Appeal, our programmes combine snowsports with life skills, mental health support and mentoring. All aimed at helping young people find focus, confidence and community. 

You’ll hear Chemmy Alcott, tell the story of how snowsports changed her life – and how it’s changing lives for young people too.  

Real Lives, Real Change

From Crisis to Confidence: A Journey on Snow

A group of Snow Camp participants in helmets and branded jackets huddle together in a team embrace on an indoor slope. This image shows the supportive community that donations to the BBC Radio 4 Appeal help build.

Marcus, whose name has been changed to protect his identity, was one of those young people. From early trauma to gang involvement, his path was filled with obstacles. But with support from Snow Camp, everything changed. 

He found not just a sport, but a community and future. 

Today, Marcus is fully employed in the snowsports industry and is a mentor to other Snow Camp young people walking the same road he once did. 

Young people like Connor. 

When Connor was referred to Snow Camp, he was facing extreme instability and had lost hope for the future. But being paired with Marcus as a mentor gave him something powerful. Someone who understood, and who believed in him. 

Today, Connor is thriving as a Snow Camp apprentice, working towards qualifications and supporting others who are facing challenges like his own. 

You’ll hear more of their stories in the BBC Radio 4 Appeal and discover the role your support can play in changing the story for young people across the UK. 

But Marcus and Connor are just two of the hundreds of young people Snow Camp helps each year. 

And there are thousands more out there who need your support. 

Listen on BBC Radio 4 from 28 December
Or hear it again online via BBC Sounds 

How to Listen & Support

Two Snow Camp representatives, one in branded staff clothing and the other (Chemmy Alcott, Snow Camp patron) wearing studio headphones, smile in a BBC recording studio. The photo highlights their participation in the BBC Radio 4 Appeal programme.

Tune In, Be Inspired, Take Action 

Broadcast Date: Sunday 28 December 
Time: 7.54 am and again at 21:25 
Listen again: New Year’s Day at 15.27 

You can listen live here.

How Your Support Makes a Difference 

Every donation helps a young person take the first step towards a brighter future. 

Just like Marcus and Connor, hundreds of young people are waiting for an opportunity like Snow Camp and you can help us reach them. 

Your donation could be the start of something life-changing. 

Just £50 covers the cost of one young person’s first Snow Camp experience, helping them build trust, skills and a new sense of direction. 

Whatever you can give – big or small – it all adds up to real impact. 

Donate now to Snow Camp
Listen to the BBC Appeal 

A Final Word From Chemmy

“This Charity Is So Close to My Heart” – Chemmy Alcott 

Chemmy Alcott, Snow Camp Patron, is in ski gear speaks into a microphone on a snowy mountain with Snow Camp banners behind her. The image promotes Snow Camp’s BBC Radio 4 Appeal, highlighting youth engagement in snowsports.

“I’ll always be grateful for the opportunities I had through skiing. It gave me purpose, focus, and a future. But I know I was lucky — and that’s why I support Snow Camp. Because everyone deserves a chance.” 

Thank You For Your Support

Together, We Can Change the Story

A group of smiling young people in snowsports gear pose together with a large Snow Camp banner indoors. The image celebrates the youth who benefit from Snow Camp, as featured in the BBC Radio 4 Appeal.

Thanks to your generosity, since 2003, Snow Camp has already supported over 20,000 young people across the UK. But thousands more still need our help. 

This BBC appeal is a chance to reach them. 

Thank you for tuning in, sharing the message, and donating if you can. Your support means the world. 

Got a Chalet? A Ski Business? Or Just a Big Heart?

We’d Love to Hear From You 

While financial donations are incredibly important, there are so many ways to support Snow Camp’s mission. 

Do you have: 

  • A chalet, ski apartment or mountain property that could be used for young people or events? 
  • Access to equipment, clothing, or lift passes? 
  • A role in the snowsports industry or a company that could become a partner? 
  • Experience, time or networks you’d be happy to share? 

We’re always looking to build new partnerships that help our programmes grow. From mentoring opportunities to industry connections to event spaces. 

Get in touch with Dan Keeley

If you’re inspired to support us in any way, we’d love to hear from you. Get in touch with Dan Keeley, our Community & Events Director, today.